Archive for March, 2008

Repeat Business and Lifetime Customer Value

If you buy something from me one time for $10, that represents $10 of value to me. And that is where most business owners stop. However, if you come in my shop 4 times a month and do so for a year, that is $480 you represent to me.
Once you look at it like this, [...]

Credit Cards, Redux (It is still not about you)

Yesterday, I wrote about my frustration that I could not find a small business that would sell me breakfast and let me pay with my debit card. I want to riff on that for a moment, if you don’t mind.
If you run a business, you have the right to decide up front how you want [...]

It Is Not About You

I like breakfast. A Lot.
About twice a week, I will throw the latest book I am reading into the messenger bag and head off to a greasy spoon, Mom and Pop diner to get some scrambled eggs, sausage, grits and toast.
This morning was such a morning. However, because my regular place was closed due to [...]