Small Business Owner Insights

As you can tell from the sidebar, my most popular post ever is 5 Things I Wish Someone Had Told Me. I cranked that one out in early summer of 2007, and honestly, I did not plan for it to be some great post; I just sort of threw it out there. It is six [...]

Hughism: Do Not Sell What It Is, Sell What It Does
I was at Home Depot the other day, wandering around in the power tool section, looking at tools I would never use, cannot operate, have no place to store and yet feel an overwhelming urge to buy… anyway, I digress.
As I stood there, enraptured [...]