Archive for the 'small business' Category

Repeat Business and Lifetime Customer Value

If you buy something from me one time for $10, that represents $10 of value to me. And that is where most business owners stop. However, if you come in my shop 4 times a month and do so for a year, that is $480 you represent to me.
Once you look at it like this, [...]

Credit Cards, Redux (It is still not about you)

Yesterday, I wrote about my frustration that I could not find a small business that would sell me breakfast and let me pay with my debit card. I want to riff on that for a moment, if you don’t mind.
If you run a business, you have the right to decide up front how you want [...]

It Is Not About You

I like breakfast. A Lot.
About twice a week, I will throw the latest book I am reading into the messenger bag and head off to a greasy spoon, Mom and Pop diner to get some scrambled eggs, sausage, grits and toast.
This morning was such a morning. However, because my regular place was closed due to [...]

What Does The Future Hold?

Well, I have learned a lot over the past few years I have been blogging. For example, I have learned how to drive local customers to a store with a blog and how to market yourself and achieve your goals through blogging. Pretty much any success I am now enjoying professionally is a direct [...]

The Reports Of My Death Have Been Greatly Exagerated

About 2 months ago, I tackled about 7 big projects all at once, the biggest being a move across the country to Raleigh, North Carolina. It has been an interesting ride…
I will be open and honest with you: I almost quite this blog. It may have seemed to so of you as if I HAD [...]

The Power of Negative Thinking

As you can tell from the sidebar, my most popular post ever is 5 Things I Wish Someone Had Told Me. I cranked that one out in early summer of 2007, and honestly, I did not plan for it to be some great post; I just sort of threw it out there. It is six [...]

6 Reasons Your Business Should Sell on eBay (part 2)

NOTE: This is article 2 of 3.
6 Reasons Your Business Should Sell on eBay (part 1)
In a previous post, I mentioned six reasons you should have a strategy for using eBay to build your business. Today, I take the first three reasons and expand on them. After my next post, where I expand on [...]

Wendy Goes Prime Time

It is no secret that I am a big fan of Wendy Piersall. Truth is, she just plain rocks.
Well, earlier today she announced the expansion of her emomsathome brand; she has expanded into a full blown media empire, with a total of 7 blogs and 9 authors all under the emomsathome umbrella.
From her announcement:

Ebay Selling [...]

6 Reasons Your Business Should Sell on eBay

NOTE: This is article 1 of 3.
6 Reasons Your Business Should Sell on eBay (Part 2)
Unless you have been in a cave for the last 10 years or so, you have probably bought or sold something on eBay. What started off as a hobbyist site to sell your odds and ends has become big business, [...]

More on the Power of Bootstrapping

Year after year, we hear that the number one reason businesses fail is they are under capitalized. That is much like saying all people die of heart failure. It is a technical, if very misleading, truth.
Yes, the reason they close is because they ran out of money, but they had other causes [...]