Hughism: Do Not Sell What It Is, Sell What It Does
I was at Home Depot the other day, wandering around in the power tool section, looking at tools I would never use, cannot operate, have no place to store and yet feel an overwhelming urge to buy… anyway, I digress.
As I stood there, enraptured [...]
I am not sure how I missed it the other day, but in follow up to my mentioning Seth Godin’s Free eBook, a reader wrote in (Thanks Josh!) and pointed out a post from the other great one, Guy Kawasaki, on the Fine Art of Bootstrapping.
Guy says:
“I could build a case that too much money [...]
If you are thinking about starting a business, I know one thing about you already:
You do not have enough money.
You just don’t. Odds are, unless your name is Gates or Buffet, you are under capitalized. Know what? Everyone else is too.
I guess somewhere out there is somebody who had the proper lines of credit, [...]
I like the bald guy. I have read pretty much everything he has written, and his blog has made it through every purge of my feeds I have ever had. So when he got behind the founding of Squidoo, I looked into it. Hard. And I just did not get it.
(For the uninitiated, Squidoo lets [...]
Hughism: Actions are to feelings as 9 is to 1.
Everyone wants to talk about feelings. It is everywhere you look. People are saying things like:
I don’t make more sales calls because it makes me feel bad.
I don’t open my own business because I would not not feel safe.
If I started my own business, [...]
We rarely suffer from a paucity of choice. If we want something, there is, often as not, more than one supplier. Given the proliferation of options available to us, you have to ask yourself this:
With all the various options in the marketplace, why should I do business with you?
The answer to this is, or at [...]
Here in Memphis, a local $7 an hour movie projectionist got fired because he wrote a negative review of the upcoming Fantastic Four movie for a website. And it looks like Fox made them do it.
Get the whole story.
As I have asked before… Just who owns your time?
One thing I have noticed about successful people is that they have a firm grasp of reality.
Let’s define terms for a minute, shall we? Reality is not what we wish it was, what we want it to be, or how things should be. Reality is what is.
Example: I like wearing t-shirts, khaki pants and sandals. [...]
Hughism: The way things look is the way things are
Here is a confession: I am NOT the world’s neatest person. When I was in the [tag]Marines[/tag], I always had trouble with inspections; always, that is, until I met Staff Sergeant Britt. He had a reputation of being something of a hard ass and virtually none [...]
Hughism: Everybody wants to be a regular somewhere.
Community is disappearing. 60 years ago, most people shopped at the neighborhood market, went to the neighborhood bars and they worshiped in the neighborhood. Everyone had all these places where they were a regular. Not any more.
As the Cheers song says, sometimes you want to go where [...]