Comments on: Repeat Business and Lifetime Customer Value http://hughlh.com/biz/small-business/repeat-business-and-lifetime-customer-value/ Politically Incorrect Business Advice Tue, 06 Jan 2009 02:18:03 +0000 http://wordpress.org/?v=2.6 By: Werbemittel http://hughlh.com/biz/small-business/repeat-business-and-lifetime-customer-value/#comment-526 Werbemittel Mon, 14 Jul 2008 20:30:53 +0000 http://hughlh.com/biz/small-business/repeat-business-and-lifetime-customer-value/#comment-526 U got a very legitimate post there. It make sense. Thanks for giving me something interesting to read. U got a very legitimate post there. It make sense. Thanks for giving me something interesting to read.

]]> By: Karin H. http://hughlh.com/biz/small-business/repeat-business-and-lifetime-customer-value/#comment-525 Karin H. Tue, 18 Mar 2008 13:51:27 +0000 http://hughlh.com/biz/small-business/repeat-business-and-lifetime-customer-value/#comment-525 That's true Hugh, but I'm still planning to write a book for the NCO's = New Customers Only business types. We're one and it is so hard and difficult sometimes to find properly written books, articles - blogs even - on truly focussing on getting those new customers - which first purchase will be the largest in their 'customer-life-time' statistics. Example: how many wooden floors do you need in say 5 years time? Most books are on focussing on the repeat sales - back-end marketing. I'm not saying for a NCO the back-end marketing isn't important, but the front-end is 100 times more important. Karin H. (Keep It Simple Sweetheart, specially in business) That’s true Hugh, but I’m still planning to write a book for the NCO’s = New Customers Only business types.
We’re one and it is so hard and difficult sometimes to find properly written books, articles - blogs even - on truly focussing on getting those new customers - which first purchase will be the largest in their ‘customer-life-time’ statistics.

Example: how many wooden floors do you need in say 5 years time?

Most books are on focussing on the repeat sales - back-end marketing. I’m not saying for a NCO the back-end marketing isn’t important, but the front-end is 100 times more important.

Karin H. (Keep It Simple Sweetheart, specially in business)

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