Auction Ads - eBay Affiliate on Steroids

Posted by hughlh

Most of you reading this have some sort of web presence. Further, many of you sell on eBay and have links from your site to your auctions. Most of us are upset about the way eBay has made change after change, with every change further hurting the seller. One way to fight back is with eBay’s Affiliate Plan.

Until Recently, eBay’s Affiliate Program Sucked!

For years, eBay has had an affiliate program: if you send someone to their site and they either register, use buy it now, or win an auction in 7 days, you get a percentage of what eBay makes off that transaction. Honestly, however, it was an awful small percentage. And until very recently, you could make nothing on referrals who bought your items.

Enter Auction Ads

AuctionAds is, for want of a better term, a middle man in the eBay Affiliate process. One major problem with eBay’s affiliate program was that it was tiered, so you made a small percentage until you hit a breakpoint, and then you made a larger percentage. Auction Ads is a registered affiliate, so the combined referrals of all their members count toward that breakpoint, so you are getting a larger percentage than you could qualify for based on your own referrals.

The possibilities are endless. You can use Auction Ads to make a link, or you can highlight your own auctions in a window, or you can highlight auctions related to a theme (such as I did with book-binding tools in the window to the right). And thanks to a change in eBay policy, you can now get credit for referring people to your own auctions.

Overall it is quite neat, and another way you can make money with eBay.

Other places that have talked about it:

AuctionBytes

OpenAds

Posted in: Marketing, Venues, eBay Comments(0) July 2007

How To Build A Database Of Past Customers

Posted by hughlh

There have been several inquiries, both in the comments as well as via private email, about the wisdom, viability, and even legality(!) of contacting your past customers. I hope to clear up some of this here, however, keep in mind I am not a lawyer (to my Mother’s never-ending disappointment) and so if you are at all concerned, please seek your own legal counsel. Read the rest of this entry »

Posted in: How To, Marketing Comments(0) June 2007